Keeps It Simple
CITY -- November 16, 2002 -- In recognition of America's tumbling
literacy skills over the past 25 years, producers of the big-screen
version of the 1970s action hit "The Incredible Hulk"
have trimmed the title to "The Hulk" for its 2003 release.
A source from
Universal Studios admitted that the original title is likely a bit
too confusing for today's audience. "We're trying to reach
a younger crowd with this film," said spokeswoman Raquel Rentone.
"We can't be throwing around words like incredible and realistically
expect Generation-Y to get it."
consider other possible titles such as "Angry Green Guy,"
"Totally Incredi-Hulk," and "X-Treme Hulk" but
eventually settled on their first choice -- THE HULK.
knows he's incredible," says executive producer Kevin Feige.
"People are there to see the HULK. Just the word HULK is enough
for one to think 'bulging green muscular man-monster in shredded,
probably purple pants.'"
to also agree with Universal's decision, saying long words like
incredible are only used by 'dorks.'
debuts in the Summer 2003.
Wilshire Gazette (December